Saturday, March 29, 2014

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Rachel Zoes New Clothing Line I Do Not Die

Rachel Zoe is a brand genius. Homegirl can spot a trend from a mile away, no matter how many sequins, feathers, and studs it may be drowning in. Shes such a style icon, shes even shaped the lexicon used by influential trendsetters like myself, obvi ("Ba-na-nas", "Ahmazing", "Litrally", "Shutting it Down", and of course "I Die" are among my favorite Zoe-isms). So its no surprise that in todays multi-hyphenate-career-ambition crazed society that shed venture out beyond peasant things like celebrity styling and into, say, designing clothes.

And she did. Once upon time, Rachel struck a deal to co-design various accessories for QVC and put her moniker on things like scarves, cocktail rings, and handbags. It wasnt groundbreaking design (a few faux fur vests, some floppy hats), but it was affordable and enough on-trend that it worked.

But apparently it wasnt enough, because Rach went and did this:


These are looks from the new "Oh So Zoe" Rachel Zoe collection available for pre-sale as of today at Neiman Marcus, and it litrally HORRIFIES me to admit that there is nothing being shut down about these looks.

Theres nothing wrong, per se, with her simple silhouettes and color palette. Its just that theres nothing, oh, I dunno, AHMAZING or BANANAS about any of these pieces. Furthermore, since the price tag on these items (and high end retailer selling her wares) suggests shes meant to go up against the likes of Diane von Furstenburg or her multi-hyphenate peers Mary-Kate and Ashley Olsens Elizabeth & James line, Im disappointed the clothes arent more interesting. I mean, this is Rachel Zoe were talking about--student of excess and vintage Chanel. Wheres the spice??

Even the simplest, most classic clothes can have interesting details. Perhaps Im not seeing them?? Or worse, perhaps theyre not there.

I do like a few pieces, including this $295 sequin dress:


This wide-leg white pantsuit:


And these $395 double-platform wedges:


Ill reserve my final judgment for seeing the clothes in person (maybe the craftsmanship is impeccable!), but for now, I do not die.

How about yall? Do YOU die for this collection?? Do you think Rach was BANANAS for unveiling this collection in the first place? I LITRALLY want to know everything you think in the comments!!

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